I started at a new company over 6 months ago and from day one my primary job description was to create a new website for our company. It is finally done.
It took about 6 months to wait on content, and then when I finally got permission to write it myself, it took about two more weeks for it to launch. Such is life. (This is also my disclaimer for the quality of copy writing).
Being a company that focuses on excellent technology, reporting, and other pretty cold elements, I chose to highlight our more friendly side – our full service solutions. The main point here was to connect with the site users and convey a message of simplicity, competence, and confidence. I did this with images of nature that were meant to convey a much more casual environment- one where our clients are free to talk to us about any need they have.
The copy is also very casual and conversational. I really wanted to stay away from any type of dry corporate language or technological verbiage that could be distracting. The whole site was designed to be forward thinking but light and simple – not bogged down with any extra baggage.
There is still some work to be done, and the site will constantly be evolving, but I think the initial goals of upgrading our site to something more modern has been accomplished. Here’s the previous version – as you can tell- outdated, cold, corporate, and overall disgusting.
The keen reader may have noticed that the new site also includes a new brand. Good eye Magellan. There will be more about that an upcoming post.