I spent 4 years at Evernote and led a variety of our projects there—everything from landing pages and brand redesigns to new apps and setting up systems for our current apps to continue rapid development. I even pulled in Dana Tanamachi to draw on the walls of our new building. These are a few of the projects I worked on over that time.
Evernote teamed up with Post-it with an ingenuitive integration. The Post-its work just like they always have, but Evernote gave them a digital life. Just snap a photo in Evernote and they are auto-corrected and filed away in your Evernote account—and your handwriting is searchable.
As a part of the launch, I worked with one of our junior designers to design a landing page where users could redeem a few months of Evernote Premium. This ended up being one of the most successful Evernote partnerships to date with a physical product.
Evernote launched in China with a completely new service and a whole new brand. I worked on how our sub-brands would translate into the new ecosystem in China. I took the opportunity to bring some more alignment between sub-brands.
As a promotion for the celebration of Colombia's independence, we wanted to give away 3 months of Evernote Premium. This was a landing page for multiple campaigns being run in Colombia.
In the spirit of celebrating local markets, I pulled in talented Colombian illustrator, Alejandro Giraldo, to give his take on what Independence meant to him. His beautiful illustrations served as the basis for the landing page design. The promotion was so successful that we continued to follow this model in other markets for years to come.
I redesigned a simplified full-page sign in experience for return users to evernote.com. This was part of a larger scale full redesign of what I called our web toolkit. The philosophy was to keep simplifying our web experience and make it consistent across multiple touch points. I worked closely with developers to define key modules that would be reused over and over. The sign in page had many variations throughout different touch points. We simplified to one full page sign in.
